How to Easily Convert an Article into a Press Release

Press releases are great for getting a few dozen free links to your site. But finding something news worth and writing out a press release can be a pain at times. However, if you follow these easy steps you can easily turn an article or blog entry into a press release.



Create a more newsworthy headline
Headlines for a press release need to be more news worthy then a blog entry. Fortunately you can fix this easily. Take this entry for example. If I were going to use it for a press release I could just change the title to "Mathew Guiver Presents 10 Easy ways to Convert an Article into a Press Release."

Write a short summary about the article
In the standard press release format a short, 1 - 3 sentence summary should follow the title. It should summarize the entire article and also make the topic seem important.

Write an interesting lead sentence
The first sentence in a press release is always more of a second summary then a lead sentence. With press releases the summary often gets ignored so it's important to present your main points in both the summary and lead sentence.

Write a first paragraph discussing the importance of the topic
Instead of using your old first paragraph in your press release you should write something that talks about the importance of the topic. So, if you were using an article on converting an article into a press release you would want to discuss why press releases are important and how they help develop links.

Slightly revise your content to avoid duplicate content filters
Whenever you reuse content that has already been posted on your own site or blog you want to make sure it won't be flagged as duplicate content. I usually go through the article and try to completely rewrite one sentence per paragraph. But you can revise whatever you want as long as the new version is significantly different then the original.

Write an about your company or website section
Press releases always include an about the author section at the end. This is a great place to include a call to action and a website that potential customers can check out.

Add your contact information to the end
This is different then the contact information in number 9. At the end of a press release there always needs to be a media contact that editors can reach in case there is a problem with the release.



About Guiver Consulting:
The internet marketing experts at Guiver Consulting Inc. specialize in search engine optimization, pay per click campaign management, and custom inbound link building campaigns.